Streamlined journey for over 2.9 million users

Our ongoing partnership with Carrefour has faced diverse and unique challenges. From improving existing pages to creating new features, here’s a glimpse into our collaborative journey.

Users struggled to find relevant promotions due to the lack of category selection and sorting options, which impacted their interest in Carrefour's offers and brand loyalty.

To tackle this challenge, we organized promotions by product categories, discount types, and prices, added sorting options for user preferences, and introduced personalized recommendations based on user history. 

These improvements streamlined the promotion discovery process, resulting in amplified engagement and improved conversion rates, further validating the impact of personalized recommendations.

Carrefour created an innovative loyalty program with user challenges but struggled with low redemption rates due to a complex challenge structure and unclear reward tiers.

We revamped the challenges interface for better visual appeal and user-friendliness. Added a progress bar, gamification elements, and simplified earning and redeeming process. 

The changes led to a remarkable 5x increase in traffic within just one month, clearly indicating the effectiveness of the redesign in driving user engagement.

The POS interface was outdated and confusing, making it difficult for users to distinguish between self-scan and regular checkout options.

Our goal was to improve the self-checkout process, so we redesigned the POS interface with a sharp focus on simplicity and efficiency. 

The new design features a clear checkout pathway, resulting in significantly faster checkout times, reduced customer frustration, and heightened awareness of the self-scan process.

The catalog structure was overly complex and failed to effectively guide users to their desired products, leading to frustration and poor conversion rates.

We significantly improved catalog navigation by implementing clear categories and organizing products into easy-to-view tiles. We also improved product displays with high-quality images and prominent pricing. To accommodate different preferences, we provided two views: a magazine-style layout for visual browsing and a list format with advanced filters. 

This approach doubled catalog traffic within three months, demonstrating improved user experience and better product discoverability

Although the "Invite a Friend" feature had a solid concept, its complex process led to low referral rates.

We streamlined the invitation process to a single click, allowing users to share their referral link via social media, messaging apps, and email. We introduced incentives for both the inviter and the invited friend and added gamification elements like levels, prizes, and a progress map. 

These changes led to increased referral rates and a significant growth in the user base.