Creating an innovative electronics leasing experience from scratch
From concept to completion, we crafted a brand and user experience that redefines electronics rental.
Telerenta was born from a vision to shift from consumerism to providing access to electronics through a rental service. Our strong partnership focused on bringing this vision to life by developing a compelling brand identity and a user-friendly digital experience. We tackled branding, UX/UI design, and copywriting to make the service intuitive and accessible, even for those new to renting electronics.
Great people, both professionally and personally. They provided a modern design, great UI and all within the time-frame of the project.
Andrei Stoica
Product Owner
@Telerenta
Starting from scratch, we faced numerous challenges to build a cohesive and memorable brand, as well as a service that was both easy to understand and use.
Every successful project requires branding that not only conveys its core values but also leaves a lasting impression on users.
For Telerenta, we designed a distinctive and memorable logo to embody the values of convenience, flexibility, and modernity, right from the beginning. To create a cohesive brand experience, we developed a comprehensive visual strategy that included color schemes, typography, and imagery.
In a world of accumulating material goods, the challenge was to make Telerenta a seamless part of people’s lives.
To make this transition smooth, we designed intuitive wireframes and developed a user-friendly platform with a responsive design for both desktops and smartphones. By focusing on mobile usability, we eliminated technological barriers and made sure that Telerenta integrates effortlessly into daily routines.
Encouraging people to rent instead of buying involves changing established behaviors.
To support this shift, we added a copywriter to our team to craft clear and persuasive content that highlights the benefits of renting. Our texts were designed for the website, product descriptions, and marketing materials, making the advantages of renting compelling and clear.
Over two months, our solutions addressed each challenge, resulting in a standout brand, a user-friendly platform praised for its ease of use, and engaging copy that boosted interaction on Telerenta's platform.
We’re committed to transforming visions into impactful realities through thorough research and collaboration. By defining Telerenta’s core values—accessibility, innovation, trust, and sustainability—in workshops, we created a brand and platform that reflect these principles in a bold, yet minimalist design.
This approach produced a brand manual that clearly communicates Telerenta’s identity and maintains a cohesive, engaging image across all channels, effectively resonating with users.
