The easy-to-use credit app for farmers
The journey of designing an online credit app that’s easy to use with minimal mobile skills.
Our partner, Agricover, envisioned an app dedicated to farmers for simplifying online credit applications: Demetra. To bring this vision to life, UXProject stepped in to create a user-friendly app tailored for people with limited mobile skills, while also developing the back-office platform to guarantee smooth operation and support.
Result oriented professionals, providing valuable creative solutions based on a clear understanding of the business specifics
Alina Nicolescu
Micro Division Manager
@ Agricover Credit IFN
Demetra brought a set of exciting challenges, focused on transforming a complex credit application process into an intuitive experience for users with limited mobile skills.
Applying for online credit can be daunting, especially for users with limited tech skills. Starting from scratch with the Demetra app, we faced a complex business process.
To address this, we developed multiple iterations and integrated various departments to simplify the online credit application process. By using wireframes and rapid prototyping, we developed a user-friendly solution in record time, positively impacting Agricover’s existing workflows.
An ambitious app requires a robust back-office platform, allowing operators to easily access user information, request additional details, and approve submissions.
Our mission was to build this platform from scratch, making sure that every process was simple, efficient, and intuitive for operators. We achieved this by implementing streamlined navigation, providing quick access to all necessary functions, and using visual cues to enhance usability.
We delivered a user-friendly mobile application and a seamless back-office platform, designed to be intuitive and accessible for users of all tech skill levels. These solutions were thoroughly validated through rigorous usability testing, confirming their ease of use and effectiveness.
Demetra’s success stemmed from our commitment to deep project insights and rigorous testing. Our process—featuring discovery workshops, persona development, user journey mapping, and usability tests—led to a solution with streamlined navigation, user-friendly forms, and helpful visual cues.These outcomes reflect our commitment to research, expertise, and meaningful results.
