Turning a “Buy now, pay later” service into a consumer favorite
Making a lesser-known concept in Romania stand out with effective branding and smart UX.
We partnered with Credimatic Network to revolutionize shopping in Romania with a “buy now, pay later” (BNPL) service and credit card aggregator, which transformed into Ghimi. Our role was to craft a strong brand, design a smooth user experience, and validate the approach through comprehensive usability testing.
Both highly appreciated team of professionals and UX design acumen. The insights provided have always been relevant and thoroughly justified. 100% project success.
Razvan Constantinescu
Business Analyst
@Telerenta
When we started our partnership with Credimatic, their idea was in its early stages, and our work involved challenges from naming to interface design.
To transform shopping habits, our first challenge was to make the project memorable.
We started with the name 'Ghimi,' which playfully echoes 'Give me' to connect with consumers. We then created a cohesive brand identity, reflecting Ghimi’s values of modernity, trustworthiness, and user-friendliness through a distinctive logo, color scheme, and visual style.
Financial solutions can be complex, but Ghimi was designed to simplify them for first-time users.
We developed a virtual shopping assistant to guide users through shopping and payments, adding a personal touch to enhance the experience and build trust.
For Ghimi to integrate smoothly into users' lives and become a go-to shopping solution, it needed to be highly user-friendly.
We began with detailed wireframes to design a clear, logical structure and built a responsive platform with a strong focus on mobile functionality, as our target audience shops primarily via smartphones.
To verify that the solutions were user-friendly, we conducted a series of usability tests. The feedback from these interviews allowed us to refine the design to better meet user needs, helping Ghimi become a preferred choice for shopping.
Our efforts created a memorable brand with a strong identity, enhanced by a personal assistant that adds a personal touch. Usability tests refined the design to better align with user needs and highlighted important areas like mobile functionality, deepening our understanding of Ghimi's target audience.
Our design solutions for Ghimi were driven by research and usability tests. We conducted evaluations with users to compare Ghimi to competitors and assess the user experience within the app, and its overall utility, ease of use, creativity, and design.
The feedback was overwhelmingly positive, with users particularly praising the app's speed and efficiency.
